Digital Product Management Managing today's interactive products requires a new combination of skills to maximize customer satisfaction and profitability.
These skills, which we group under the heading of "Digital Product Management," can be summarized into three components:
- The ability to dynamically gather and analyze customer data, behavior, response and spending.
- The expertise to develop marketing, technical and creative solutions that optimize the product and meet business goals.
- The process to modify existing products and develop new products...FAST!
Today's "real-world" product managers (e.g. the product manager of a laundry detergent) are similar to Digital Product Managers (e.g. the product manager of an e-commerce site) in that they both have near real-time tools to analyze their products performance. However, Digital Product Managers have a distinct difference — they have the ability, and the expectation from the customer, to modify the product to meet new demands in nearly instantaneous fashion.
At Native Instinct, we understand the vision and the business goals our clients need to achieve success. Native Instinct uses real data -- user behavior, conversion rates, click-through patterns, collected user demographics — to guide the creative, technical and business solutions we design and develop for our clients. The results are great interactive Web, TV and wireless products that meet the desired business goals.
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